Here is some advice to improve your email deliverability

But before we get started you must understand something fundamental:

The deliverability of your emails depends mostly on your practices

We do everything to guarantee the best possible deliverability,
but in the end the deliverability largely depends on your practices.

In systeme.io users are grouped into groups:

Green: excellent statistics about sending emails

Yellow: average statistics

Red: poor statistics

Gray: new user - you will be moved to one of the three groups (green, yellow or red) as soon as you have sent 5000 emails

If you are in the red or yellow group we advise you to read this article very carefully
to increase the deliverability of your emails:

Tips to increase the deliverability of your emails:

To ensure good deliverability of your emails you must pay attention to the following points:

Only send emails to people who have given you permission

This is the basis for ensuring good deliverability

If you send emails to people who have not given you permission (for example by purchasing an email list) many people will mark your email as spam and many emails will "bounce" (that means the email could not be delivered, usually because the email address does not exist).

This will affect strongly your email deliverability

For these reasons, with Systeme.io you can send emails only to people who have given you permission to do so.

We control the activity of our users and if we notice that your email rates have very high spam or bounced we will shut down your account
(this is in the interest of all users of system.io)

Monitor your email stats

In your dashboard you can see the statistics of your emails.

Here are some guidelines to interpret those figures:

Bounced emails:

Below 0.5% => OK
Between 0.6% and 1.9% => We must try to find why
2% and more => Critical problem, we must contact our support as soon as possible

Emails marked as spams (it means that the contract has marked your email in spam in its email box):

Below 0.08% => OK
Between 0.08% and 0.19% => you must find the reason why you have so many spam reports
0.2% and more => it is a critical issue, please contact our customer support as soon as possible

Delete inactive contacts on a regular basis

Having a huge email list feels good but if too many contacts stop opening or clicking in your emails it can affect your email deliverability.

We recommend that you delete the inactive contacts regularly.

For example, every 3 months you can search all the contacts that have not interacted with your emails for 3 months and delete them
(there is a filter that allows to find them on the contacts page in systeme.io)
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