How to configure the Facebook Conversions API on systeme.io

In this article, you will learn how to configure the Facebook Conversions API on Systeme.io.

The Facebook conversions API allows you to track conversions through your website's server, rather than through your customer's browser (which is done through the Meta Pixel, and you can learn how to set it up by reading this article). 

Instead of tracking “browser pixel events”, the Facebook conversions API tracks “server events”.

Before you begin

• Make sure you have admin access to the Meta Business Manager where the Pixel is created or will be created
• Make sure you have access to your business’ server
• Create a Meta Pixel (If you haven't done this already, click here)
• Read Facebook's best practices for the Conversions API
  
  

1. Create personalized setup instructions
2. Implement the Conversions API

Step 1: Create personalized instructions for your website

1. In your Meta Business Manager profile, go Events Manager

   

2. Click the Data Sources icon on the left side of the page. 

   

3. Select the Pixel ID that you chose to connect with the Conversions API (In this example, we will be choosing "Ads-EN") and click "Add Events" below the activity graph.

   

4. Select "Using the Conversions API" and then click "Set up manually".

   

5. Select the events you want to send through the Conversions API. Use the dropdown menu for event recommendations based on the type of business you have then click continue once you're done. (For this example, we've chosen "Lead" and "Pageview")

   

6. Select the parameters you want to send for each of the events you selected (You need to select at least one customer information parameter; click here to learn more about them) and click "Continue" once you're done with your selection.
   
   

7. Review your events and parameters, and then click "Finish" (Note all the green checkmarks next to every step. Your screen should look the same).

   

Step 2: Implement the Conversions API

1. Go to Events Manager.
2. Click the Data Sources icon on the left side of the page.
3. Select the Pixel ID that you chose to connect with the Conversions API.

4. Click Manage Integrations

   

5. Click on "Manage" next to your Conversions API and then on "Start sending events from server"
6. Click on "Get started" and then click "Generate Access Token". Copy your access token and keep it somewhere safe for later use.
7. You are now ready to implement your Facebook Conversions API in Systeme.io

8. In your Systeme.io account, click on your profile picture in the top right corner > Settings > Custom domains > then click on the 3 dots, and then select "Settings" to display the settings of your domain name.

   

9. Add your pixel ID (which can easily be found on Facebook Events Manager, under "Data Sources") and add the access token you saved a few moments ago, and finally, click "Save".

   

10. To test whether the Facebook Conversions API is working on your site - on Facebook Business Manager, go to: Events Manager > Data Sources > Your Pixel > Test Events. Then simply follow the prompts given by Facebook and complete all the events that you are tracking on your website. 

11. Finally, add the corresponding event to every page you would like to track using the Conversion API (It can be found under "Settings" when editing the page using the Systeme.io editor)