Why do my emails end up in the spam folder?

In this article, we'll examine reasons why your emails could end up in the spam folder and provide tips to prevent them from being flagged as spam.

What is the spam folder?

The spam folder is where your email provider automatically filters out unwanted or potentially harmful emails. Anti-spam filters sort these emails based on various criteria to protect you from junk mail.

There are several reasons why your emails may end up in spam:

1. Suspicious message content: If your email content looks like spam, contains suspicious keywords, or seems too promotional, it may be filtered as spam.
2. Unknown or unauthenticated sender: Emails sent to people who haven't added you to their contacts, or without SPF, DKIM, and DMARC authentication, may be marked as spam.
3. Email volume: Sending many emails from the same IP address can trigger anti-spam filters, especially if it's sudden or unusual.
4. Complaint rate: If recipients mark your emails as spam, this can lead to them being classified as such in the future.
5. Purchased or non-targeted email lists: Sending emails to purchased or non-targeted lists can trigger anti-spam filters, as it's often seen as spam (these lists are prohibited in systeme.io).

To improve the deliverability of your emails and prevent them from ending up in spam, follow these tips:

Use a healthy email address: If your email address has been used for spam, it can damage its reputation and result in it being filtered as spam. To maintain a good reputation, avoid unauthorized mass emails and follow good email marketing practices.

Use healthy content: Anti-spam filters check email content for signs of spam. Emails with spam keywords, malicious links, or suspicious attachments are likely to be marked as spam. So, make sure your emails are relevant, well-written, and free of spam-like content.

Monitor your email statistics

Please consider your statistics and closely monitor the emails that are most important, especially those that are most viewed by your contacts. When links are included in the email, the click-through rate can also be a significant indicator. For example, an email open rate below 10% or a click-through rate below 1% should raise concerns.

Consider the impact of emails being received in the spam folder: When your emails are filtered into the spam folder, it reduces their visibility to your recipients. Users tend to check their spam folder less frequently, or not at all. Therefore, even if you send legitimate emails, if they end up in the spam folder, they may not be seen by your recipients, resulting in a loss of business or communication opportunities.

Maintain a reasonable email sending flow: Sending an excessive number of emails to your contacts may be interpreted by anti-spam filters as spam-like activity. Similarly, a sudden increase or doubling of the volume of emails sent can be perceived negatively. Maintaining a consistent email flow is essential. For a launch, it is recommended to segment your contacts and sending emails gradually before the scheduled launch date.

In summary, to prevent your emails from being classified as spam, make sure to use an email address with a good reputation, send relevant and quality content, and follow good email marketing practices.