Which links are not allowed in emails sent from systeme.io ?
In this article, we will see together what types of links in emails are not allowed on systeme.io.
Recommendations on links in emails:
Every email sent goes through the spam filter of Internet Service Providers (ISPs), which analyzes several elements before accepting its reception and determining its placement in a specific folder (such as the main inbox, the promotions tab, or spam). Among these elements, the links present in the email are particularly examined, regardless of their location. These links can influence the placement of the email, hence the importance of following a few key recommendations:
- The links you include must be directly related to the content of your email.
- A link must lead to a single landing page. Changing links that redirect to multiple pages depending on the click are prohibited.
- Ensure that the domain name of the links used does not appear on a blacklist.
- The domain of the link must match that used for sending emails, as this is the most optimal format.
For example, if you send an email from "contacts@abc.com", the links in your emails should look like "www.xxxx.abc.com" to maintain the same domain "abc.com".
Important:
If you share links provided by a third party, it is your responsibility to ensure they are safe.
Indeed, the more a link is shared, the more it becomes vulnerable to threats. Therefore, if a link is deemed dangerous, we reserve the right to block the email to preserve deliverability.
A link perceived as dangerous may be associated by Internet Service Providers (ISPs) with a domain name that has been used suspiciously by spammers.
You can check the reputation of a link or a domain name using the following tools
Why Avoid Shortened Links in Your Emails ?
We also discourage the use of shortened links for deliverability reasons. Indeed, the landing page of a link must be clear in the body of the email.