How to set up an A/B test

In this article, you will learn how to set up an A/B test using

You will need:

First, you will need to create two pages in the same funnel. These will be the two variations of your split test.

To create an A/B test between two pages "Variant A" and "Variant B", both pages must be created in the sales funnel.
You will also need to choose a goal page for your A/B test in this funnel. 
The point of the Goal Page is that there is a page to which the pages (the variants) in the A/B test lead. 

We are going to give you an example to create an A/B test between two variations of squeeze pages, here are the steps we need to follow:

1. Create two squeeze pages in the same funnel, which will be the two variants of our test.

2. You need to set up a redirection to the goal page of your A/B test from the variant pages. 

We have chosen to set up a sales page as the goal page in this example. 
For other types of pages, we invite you to consult the article below for more information about this:

3. Click on the "A/B test" tab (number 1 in the image)

4. Click on "Choose a variant" (number 2 in the image)

5. A popup will appear giving you the opportunity to choose two pages for the test:

  • Variant page: You need to choose variation B that variation A will compete with in the A/B test (number 3 in the image)
  • Goal page: Choose an objective page for the A/B test, which the prospects must access afterwards, this is what will allow us to know which variant is the most efficient and converts the best (number 4 in the image)

6. Click on "Start A/B test" (number 5 in the image)

7. If you make a mistake with the chosen variation, you can delete the A/B test (number 6 in the image)

You can also edit the two variations pages, as well as the goal page, by clicking on the icon edit for each one as needed.

Note 1: The pages involved in the A/B test will have different colors on the left menu, and they have an icon that differentiates them.

Note 2: Pages in an A/B test can be duplicated, but not deleted or moved to another funnel.

Note: Once you've started the split test, you will see a statistics table that shows you the results of the test.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.