How to set up an A/B test
In this article, you will learn how to set up an A/B test using systeme.io.
To get started, you will need the following:
- A systeme.io account
- A sales funnel (see how to create a new funnel)
First, you will need to create two pages within the same funnel. These will be the two variants of your split test.
To create an A/B test between "Variant A" and "Variant B", both pages must exist within the sales funnel.
You will also need to select a goal page for your A/B test in this funnel. The purpose of the Goal Page is to have a common page to which the variants in the A/B test lead.
Below is an example of creating an A/B test between two variations of Opt-in pages. Here are the steps we need to follow:
- Create two opt-in pages in the same funnel, which will be the two variants of our test.
- You need to configure a redirect to the goal page of your A/B test from the variant pages.
In this example, we have chosen to set up a sales page as the goal page.
For other types of pages, refer to the article below for more information:
- Click on the "A/B test" tab. (number 1 in the image)
- Click on "Choose a variant". (number 2 in the image)
- A pop-up will appear to choose two pages for the test :
- Variant page: You must select the variant B page that variant A will compete against within the A/B test (number 3 in the image).
- Goal page: Choose a page that leads will be redirected to afterward. This allows you to know which variant is most efficient and converts better. (number 4 in the image)
- Click on "Start A/B test". (number 5 in the image)
- If you mis-choose the variant, you can always cancel the A/B test and choose again. (number 6 in the image)
Once you've started the A/B test, you will see a statistics table that shows you the results of the test.
Note 1: The pages of the A/B test will have an icon to differentiate them from other pages.
Note 2: Although pages in an A/B test can be duplicated, they cannot be deleted or moved to another funnel.