In this article, you will learn how to create upsell and downsell pages.
What you will need:
A systeme.io account
A funnel
Go to the sales funnel where you want to add the upsell/downsell page, then click Add step (1) in the funnel pages menu on the left.

On the popup, select Upsell or Downsell (2) from the Type dropdown list.

Choose a template or start from scratch, then click Create (3) to create your page.

Browse the template library and click Use template (4) on the template you want to use for the upsell or downsell.

Once you choose a template, the configuration page will open. Here, you can adjust the page settings.
Click the Edit page (5) button to modify the payment page's layout and design.

When creating an order form, you must specify whether you are selling a digital product or a physical product.
Scroll down to Choose offer type (6) and select accordingly.

After selecting the type of product, you will need to specify which resource(s) the customer will have access to after making the purchase.
The following resources are available for a digital product:
Courses: After successful payment, the customer will automatically have access to the course(s).
Course bundles: After successful payment, the customer will have access to a membership course bundle.
Tags: After successful payment, the customer will be assigned the specified tag.
Communities: After successful payment, the customer will have access to a community where they can interact with other community members.

Note: It is not possible to sell a calendar event on upsell or downsell pages.
You can also add one or more pricing plans to your payment page; check out our dedicated help article: How to create and configure a price plan.
If selling a physical product, select the product from the resource dropdown list.

Inside the page editor, you must add Accept and Decline buttons so the customer can choose to take or reject the offer.

And the upsell page must be placed after the main order form, and the downsell page must follow the upsell page.

Note on how payments are processed: When a customer accepts an upsell or downsell offer, the charge is processed as a separate transaction from the main order. The customer (and the seller) will see individual charges for each product instead of one single total.
Last updated on November 4, 2026