How to set up double opt-in

In this article, you will learn how to set up double opt-in on your sales funnel.

What you will need:

Activating double opt-in:

  1. Log into your account and click the “Funnels” tab from the navigation bar at the top of the page.
  2. From the list of funnels, select your funnel.
  3. Click on the funnel step on which you will activate the double-opt-in and click “Edit page” (number 1 in the image).

  1. On the form’s button, click on "Button settings" (number 2 in the image).

  1. Check the box that says, "Do you want to enable double opt-in on this form?" (number 3 in the image).

To customize the confirmation email sent to prospects:

  1. Click your profile picture, then select "Settings" (number 4 in the image).
  2. Go to "Emails" (number 5 in the image).

  1. Click "Edit confirmation email" (number 6 in the image) to customize its content.

  1. After making changes as needed, click "Save" to apply the changes (number 7 in the image).


  • Consider using double opt-in for your blog forms to improve email deliverability.
  • If a contact doesn't click the confirmation link within 24 hours of registering, they will automatically be deleted.
  • Double opt-in is configured individually for each form, not at the account level.
  • All emails and automation are put on hold until the contact has confirmed his registration by clicking on the confirmation link.
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