How to clean your email list

It’s very important to have a clean email list to improve your deliverability, so it’s essential to clean your email list on a regular basis

You will need:

    • A systeme.io account

Email deliverability is whether or not the emails you send are reaching the inbox of your recipients. 

Sending emails to non-existent recipients will lower your deliverability rate and can also damage the reputation of your email forwarding domain name.
So it is important to have high open rates to improve your email deliverability and also to be in the best user groups in our system.
(To learn more about our email architecture and how we classify users into different groups, please read this article.)

There are 2 ways that you can improve your email deliverability

  1. Clean your email list by deleting inactive contacts
  2. Stop sending newsletters to your contacts who don’t open them anymore

1. How to clean your email list:

Here's how to remove inactive contacts from your email list to improve your deliverability.

1. First, you need to access your contact list

2. Then use the Activity filter to display all your contacts that have not opened or clicked any of your emails in the past 3 months

(If you have a bigger list with many new opt-ins per day, we recommend you shorten the time frame, here at systeme.io we get almost 1,000 new email opt-ins per day, and each month we remove all contacts who have not opened any email for one month)

Activity => No activity since: date 3 months ago. 

IMPORTANT: We recommend you keep your customer’s data in case they ask for a refund in the future. Or just for accounting purposes. 

Just use another criterion to only select the contacts who have never purchased anything.

When you are done you will have a list of all the contacts who have not opened or clicked on any of your emails in the last three months. The list will also include those who have never made a purchase.

3. Finally, Select the list and click on “ Delete contacts” to complete the removal of these contacts from your active list. This will ensure that you have a healthy database.

Another way to improve your email deliverability is to stop sending newsletters to your contacts who don't open your emails anymore.

2. How to stop sending newsletters to inactive contacts

Keep in mind that you should always keep your customers' (i.e contacts who have purchased from you before) data so that you don't lose their purchase history. 

Additionally, it's a good business practice to always keep your customers' data, as they are much more valuable than your non-paying contacts.

Therefore, you should opt to unsubscribe customers from your newsletters rather than deleting them from your contact list. Unsubscribing inactive customers from your newsletters will ultimately improve your email open rates and thus your deliverability.

Here's how to stop sending newsletters to your inactive contacts:

1. First, you need to access your contact list

2. Use the Activity filter to display all your contacts that have not opened or clicked any of your emails in the past 3 months

Activity => No activity since: date 3 months ago. 

3. Finally, Select the list and click on “ More actions" and click on "Unsubscribe from newsletters". This will ensure that these contacts don't receive any of your newsletters anymore.

NOTE: You can also assign a TAG to your inactive contacts and try to re-engage them with an email sequence. You might get a few percent back on board.

In order to improve your email deliverability effectively, we recommend that you performing these tasks:

  1. Delete inactive contacts from your list who have never made a purchase
  2. Unsubscribe inactive customers from your newsletters
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