General guidelines and best practices for email deliverability during the first few days

This article will explore how to enhance the deliverability of your emails when utilizing the autoresponder feature of systeme.io for the first time.

To optimize the deliverability of your emails and ensure the best reception of your emails in the inbox, it is important to take into account a few essential tips.

As of 01.02.2024, Gmail.com and Yahoo.com have decided to modify their policies. As a result, email senders will need to comply with the requirements outlined below to send emails to these ISPs.

I - Domain Names

Sending emails from general domains is now limited, as was already the case for some domains, such as yahoo.com. The list has expanded.

We invite you to read our help page below on this subject:

Therefore, to avoid any deliverability issues, we advise you to acquire your own domain name, to which an email address will be linked.

This email address must be active, meaning it can be used to send and receive emails.

Please ensure that you have changed the default email sending address for your emails in your account settings.

A. Domain Name Authentication:

Given the ISPs' guidelines on this matter, a domain must have several technical records, including SPF, DKIM, and DMARC.

To obtain these records, you need to authenticate your domain name on systeme.io.

The procedure is described on our two help pages below:

B. Email Sending Address Confirmation:

To ensure that no third-party email address is used on an account by a third party, it is necessary to confirm each email address used for sending emails.

To do this, you must follow the procedure indicated below:

C. Homepage for your domain name:

To send a positive signal to ISPs, the email address used for sending must be linked to a domain name with an active homepage (not a parking page).

If you do not have a website or a page linked to this domain, you can connect your domain name to systeme.io and then create a homepage through a sales funnel or a blog.

The connection is done in a few steps. Follow our guide:

D. Monitoring Your Performance

From the dashboard of systeme.io, you can track some metrics on the emails you send:

  • Open rate
  • Click rate
  • Bounce rate
  • Spam report rate

However, some data depend on devices and ISPs.

However, for each metric, the collection of information depends on the devices' decryption regarding the sharing of this information, particularly on iOS devices, as well as on ISPs and their feedback policies.

For example, Gmail.com does not share spam reports. Specifically, if one of your contacts has a Gmail.com email address and reports your email as spam, this information is not collected on our end.

Tracking this metric is done via the Google Postmaster Tool (GPT).

Google advises not to exceed a threshold of 0.3% of reports of emails as spam per sender domain.

To keep an eye on your rates, we strongly recommend creating a Google Postmaster Tool account.

Creating a free GPT account can be done in a few minutes, and it is completely free:

Note : it may happen that we require a GPT account to be created before activating the sending of emails from a systeme.io account, especially in cases of suspected deliverability issues or a large imported contact list.

Now that your domain is properly configured and you have all the tools to monitor the deliverability of your emails, we will see how to start sending emails from your account safely.

II - Email Sending Rate

When you change autoresponders, your sender footprint is reset with ISPs.

You must therefore start warming up your deliverability.

We have a help page on this subject that we highly recommend you read:

In order for this warming up to occur under optimal conditions, let’s look at the key factors together.

A. A list of engaged contacts

  • The most important element in email deliverability is to have or create a list of engaged contacts.
  • If you already have a contact list, you need to ensure that you import to your systeme.io account only those contacts who often open your emails.
  • We advise you to filter contacts that have opened your emails in the last 3 to 6 months. This ensures you have a quality contact list.
  • Sending emails to unengaged contacts will cause your email open rate to drop.
  • An old list can also have negative impacts, including a risk of bounces because the email addresses are no longer active, or your emails being reported as spam because your contact no longer remembers you or is no longer interested in your offers.
  • If you plan to generate an audience to capture a contact list, consider enabling double opt-in on your signup forms, as this will help you avoid the registration of bots on your list: How to set up double opt-in

Note: in both cases, whether you have your contact list or not, make sure to send emails only on the subject for which your contacts have given their consent.

B. A gradual and sustained rhythm

  • Whether you are sending emails in bulk or not, remember to start gently, as this is one of the basic rules mentioned by Gmail.com.
  • It is crucial to start sending emails in small quotas; if you increase the sending volume too quickly, this can lead to deliverability issues with your emails.
  • The ideal would be to start by sending emails to the most engaged contacts (who open your emails most often), then slowly integrate the other contacts.
  • You should also send emails at a regular rhythm; do not send emails in bursts.
  • As you increase the sending volume, regularly monitor your statistics, particularly on your systeme.io dashboard and on Google Postmaster Tools. Regular monitoring will allow you to adapt in case of issues.
  • Finally, do not suddenly double the volume of emails sent; increase the flow gradually. If messages start bouncing or being delayed, reduce the sending volume; you can also contact us for support.

C. Constant hygiene of the contact list (cleaning)

It is important to maintain an engaged contact list over time. To do this, you can regularly clean and sort your contact list:

You can also automate this cleaning process for your contact list:


Support and Assistance

We have a team dedicated to email deliverability, available 7 days a week.

  • Need help with authentication or domain connection?

    → We assist you for free.

  • We also offer a free technical audit of your deliverability.

    → Contact us!

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